WE ARE ONE OF THE CHEAPEST EMAIL MARKETING PROVIDERS IN SOUTH AFRICA AT ONLY 9cents PER SUBSCRIBER ON YOUR DATABASE.
HOW IT WORKS:
Digital Marketing SA will send out mass mailers to your database in order for you to generate sales, leads and more exposure to your brand and company. We have dedicated servers throughout the country which are maintained to deliver mass mailers without the worry of getting blacklisted or failing to deliver. All delivered mass mailers will be reported were you will be able to view all the opens, links clicked and unsubscribes to the newsletters. If you provide us with the design of the newsletter, we will develop and convert the newsletter to HTML so that it is ready for delivery. We will send you a sample of the newsletter to confirm that all is in order. Once approved by you, we will then deliver the newsletter to your database.
BENEFITS
• Generate Leads and Sales
• Unlimited emails per campaign
• Only pay for each email subscriber on your database
• Email Campaign reports (Opens and Clicks)
• If you provide the design, we will offer Free HTML conversion and setup.
• Affordable but Effective marketing
• Fully Responsive on all devices
What makes us unique
We do not charge large fees for sending out the newsletters. We charge you 9cents per email subscriber on your database. So if you have 1000 emails on your database, then it will be equivalent to 1000 X 9cent = R90. That is more than 40% to 50% cheaper than any email marketing provider in the country! We send the emails on your company behalf and provide you with a report once the email is delivered.
Creating an Email Marketing Strategy
Whether you are already using a form of email marketing and need to convince management to upgrade your strategy or you are completely new to the topic and need to show the importance of email, you should think about these major steps.
EMAIL MARKETING
Email marketing can mean lots of things to lots of people. To some it involves renting lists from 3rd parties while for others it means cultivating relationships with your existing contacts to drive sales as well as customer retention. For the purposes of this document, we define email marketing as the latter.
SET GOALS
Remember that you need to communicate the purpose of email marketing for your organization. Start with a goal so that others can see how it ties into the overall business strategy.
YOUR LIST
Your contacts form the foundation of your strategy. After all, you’re building a strategy around communicating with them. Your goals are tied to their actions. Your lists are the most important piece of the puzzle. Successful email marketing is a result of sending relevant content, so your plan should include learning as much as you can about your contacts.
ORGANIZE BY DEPARTMENT OR GROUP
How many people will use email marketing within your organization? Is it just for corporate communications or will the PR folks use it? Web group? Product marketing? Channel marketing? The toolkit will provide advice to help you get organized so that marketing can still have some control over the consistency of all communications.
PLAN FOR CONTENT
One of the biggest reasons newsletters die is that people can’t come up with content at deadline. Create an editorial calendar for your newsletters and have this ready with your proposal.
Email Marketing
Before you begin to create your email marketing strategy, you should define what email marketing means to your organization. If email marketing had existed in 1828 when Noah Webster first published his American Dictionary of the English Language, the definition might have gone something like this:
e•mail mar•ket•ing n. The use of email to deliver permission-based communications to build relationships, increase sales and improve customer retention.
The definition also mentions customer retention. Email is by far the most popular way to stay in touch with existing customers. By providing valuable information and updates based on their interests, email can help build a relationship between the organization and the customer.
But there’s a far more meaningful definition of email marketing: what it means to you and your business. Defining the purpose of email marketing for your organization is critical and will be the driving force for all other email activities.
Your List
Successful email marketing starts with a quality list. After all, Marketing 101 tells us that we need to know our audience. Do you know your list? Take some time to note what information you have now and make a plan for how to capture additional information over time. The more you know about your readers, the easier it will be to provide valuable content within your communications. For our example company, their lists currently look like this:
Now think about what information you have and what you’d like to know about new prospects and customers. Typical information below:
• Demographics (marital status, income, location, etc)
• Interest area (product A or B, specific service, information, etc)
• Amount purchased, donated, etc
• Business info (industry, title, etc)
• Time frame for making a decision
• Budget
The most powerful aspect of email marketing software is that you can segment your contacts based on known information, letting you send targeted and personal messages.